U.S. Internet advertising revenue sets record
Sept. 20, 2004
NEW YORK - U.S. Internet ad revenue jumped to a record $2.37 billion
in the second quarter, surpassing the highest levels reached during the
dot-com era, according to a study released Monday.
"Internet advertising is without a question taking share from the other media at this time," said Greg Stuart, chief executive of IAB, in a statement.
The study cited several major advertisers that increased their online budgets for the year, including Ford's Lincoln Mercury division, which is devoting 25 percent to online advertising.
Search engine-related ads, or paid search listings, remained the most popular form of advertising. They accounted for 40 percent of second-quarter ad revenue, up from an estimated 29 percent in the corresponding quarter last year.
However, industry analysts say growth in paid search listings is expected to cool over the next five years to about an 11 percent rate by 2009, compared with 65 percent in 2003.
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